J.J. Toothman

Last updated January 14th 2010
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J.J. Toothman


(415) 449-1583
Half Moon Bay, California
http://www.jjtoothman.net

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MY TAGS:

Web; Social Media; Open Source; PHP/MySQL; LAMP; Strategist; WordPress

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MY ONLINE PROFILES:

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PROFESSIONAL EXPERIENCE:

Ticketfly.com, Product Manager - Web & Social Media Technologies, San Francisco, CA (May 2009 - February 2010)
  • Product management of Ticketfly web content platform - a hosted WordPress CMS powering www.ticketfly.com website as well as many of the top music club websites in the US
  • Long range planning and scheduling of Ticketfly product roadmap, assessing feature request from users and balancing with internal business goals and objectives
  • Integrate social web technologies and APIs from Facebook, Twitter, Google Maps, and Yelp into Ticketfly's software-as-a-service event ticketing ecosystem and web platform
  • API partner outreach and coordination
  • Build rapid prototypes and develop functional specification
  • Lead and particiapate in areas of information architecture, technology development, visual design, content development, strategy and systems integration
  • Community management and outreach to Ticketfly web designer/developer partners
  • Provide online marketing guidance to Ticketfly venue partners
  • Contract position

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Stanford University, Senior Web Technologist, Office of Development, Palo Alto, CA (October 2007 - March 2009)
  • Provided leadership in the areas of web technology, web interface design, web production processes, CSS and XHTML standards for Stanford Office of Development PostGrads team
  • Participated in analysis of Facebook, social networking, and social media trends as they relate to Stanford Alumni. Provide strategic goals and recommendations for use of various tools.
  • Planned and implemented a project integrating Twitter with Stanford Reunion Homecoming Weekend
  • Developed prototype Facebook applications using Facebook Platform API's and Facebook Connect
  • Led exploration of intranet solution and vendor analysis. After selecting Jive Clearspace, initiated a pilot program for usage and implmentation of a collaborative enterprise intranet featuring shared Wiki documents, group discussion threads, and user blogs
  • Community management and adoption strategy of enterprise collaborative intranet
  • Using Camtasia, created training video screencasts for online content management.

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NASA Ames Research Center, Web Services Manager, Moffett Field, CA (August 2001 - October 2007)
  • Employed as federal government contractor at NASA by Raytheon ITSS (08/2001 - 11-2003), QSS Group Inc (12/2003 - 01/2007), and Perot Systems Government Services (02/2007 - present)
  • Deployed centralized blogging platform for NASA scientists and researchers. This solution, developed with WordPress MU 1.0, provides a turnkey solution for web content publishing.
  • Worked with Office of Strategic Communication to create a Center Web Strategy that takes advantage of web 2.0 concepts and is represented at http://center.arc.nasa.gov. This site was developed upon WordPress 2.5
  • Designed and deployed an internal knowledge base for web related concepts, policies, and information utilizing WordPress 2.5
  • Provided technical leadership for Ames web community
  • Oversee web design and development activities, web hosting services, and compliance with related NASA and federal government policies, including Section 508
  • Defined and implemented centralized web hosting services within Ames utilizing LAMP and Cold Fusion/Oracle architectures.
  • Utilize an Agile development methodology in Cold Fusion and PHP application environments to develop user-centric web based applications that streamline business processes, while integrating these applications with other protocols such as LDAP and PKI.
  • Use set of integrated enterprise I.T.technologies to lead the production of an intranet portal that features customizable dashboard preferences.
  • Deployed internal content management system to facilitate the mechanisms which center researchers and scientists can use the web to publish content, share information, and interact within virtual communities.
  • Lead Information Design and Information Architecture efforts for projects, development of functional and technical specifications, and oversight of creative and technical design.
  • Developed and implemented processes for tracking of schedules and budgets to improve workflow and cost margins.
  • Organized and led a working group of web designers and programmers at Ames to promote use of current web standards such as CSS and XHTML.
  • Produced interactive Flash multimedia content to educate Ames activities to general public via www.nasa.gov and CD- Rom distribution.

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Trulia.com, Consultant, San Mateo, CA (August 2005 - October 2005)
  • Worked with Trulia.com in two phases in advance of their initial beta web site release.
  • Initial work was to update and fine tune interface designs by developing wireframes in Visio and performing simple paper usability testing.
  • Additional consulting work involved implementing web site code (PHP, CSS, JavaScript).

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AKQA, Lead Interactive Producer, San Francisco, CA (October 2000 - April 2001)
  • Involved in all phases of interactive advertising project life cycle while working with clients such as Palm, Accenture, and Progressive Insurance
  • Communicate with account and client teams to determine project budgets and timelines to compile a Statement of Work for strategic direction.
  • Upon concept approval, managed project development from creative execution to deployment while adhering to and tracking schedules and budget.
  • Worked with Media Planners on media distribution schedules for interactive advertising assets
  • Projects required the management of teams composed of art directors, copywriters, programmers, and QA Engineers.
  • Developed information architecture and necessary functional and technical specification documents.
  • Mentored a department of 5 producers and was continually developing and improving process to integrates all disciplines of interactive development.
  • Worked with new business development on new business opportunities by presenting company process to potential clients.
  • Developed project extranets and intranets using PHP/MySQL.

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Saatchi & Saatchi, Senior Producer, San Francisco, CA (April 2000 - Sept 2000)
  • Management of interactive advertising projects with daily monitoring of schedules and budgets for clients such as Proctor & Gamble and Barclay's Global Investors
  • Developed a cross-functional process for the creation of web sites and interactive advertising components that included documentation, budget monitoring, and schedule tracking.
  • Mentored a team of 4 producers.
  • Led project development teams comprised of creative and technical talent.
  • Documentation included Information Architecture for creative teams and functional specifications for technical teams.
  • Developed Quality Assurance Test Plans for projects
  • Assisted projects by providing programming and graphic production skills.

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Della.com, Web Developer / Systems Integration Engineer, San Francisco, CA (August 1999 - April 2000)
  • Programmed ASP, HTML, and JavaScript as a front-end to a Java e-commerce codebase.
  • Worked with retail and portal partners (The Gap, REI, Wine.com, Go.com, Evite) to create co-branded websites.
  • Developed Oracle PL/SQL stored procedures to automate price changing and inventory tasks with retailer mainframe systems.
  • (Note: Della.com is now weddingchannel.com.)

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FutureOne, Inc., Web Development Manager, Phoenix, Arizona (November 1997 - August 1999)
  • Management of web hosting infrastructure for Phoenix based Internet Service Provided
  • Worked with local businesses on web site setup and development
  • Managed project teams to design and develop web sites for customers

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Evening Star Productions, Website Manger, Phoenix, Arizona (June 1997 - November 1997)
  • Management of website for Arizona concert promoter involved graphic design, programming, and content manitenance

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Web Developer, Web Developer, Scottsdale, Arizona (May 1996 - November 1997)
  • Website programming and production for small businesses in metropolitan Phoenix

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Super Bowl XXX Host Committee, Internet Services Coordinator, Tempe, Arizona (May 1995 - May 1996)
  • Worked with Super Bowl advertisers on web page ad placement.
  • Coordinated content production of area tourist information

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EDUCATION:

  • M.A., Multimedia, Cal State University East Bay (September 2003 - June 2005)
    3.9 Grade Point Average

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  • B.S., Business Administration, University of Vermont (September 1989 - December 1993)

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GRADUATE THESIS PROJECT:

Luminance, a graduate thesis project, is an interactive art installation that uses pattern recognition and motion capture technology to allow untetehered physical interaction with digital content using physical body movements. Content is developed with ActionScript 2.0 classes. Participants in Luminance are not required to use an input device such as a mouse, keyboard, or head-mounted display. Instead, participants move freely with body movements and hand gestures to interact and manipulate digital content projected onto a large screen.
For more information, see http://www.solidether.com/luminance

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PAST SPEAKING ENGAGEMENTS:

June 2009
Online Community Unconference
"The trainwreck that is the online conversation"

May 2009
Social Media Club SFSV Chapter
Moderated "Social Media Ecosystem"

May 2009
Online Community Roundtable: Concerts 2.0

March 2009
Social Media Club SFSV Chapter
Moderated panel on Government 2.0

December 2008
Stanford University Open Source Lab Unconference
Opening Remarks

November 2008
Social Media Stratgeies, San Francisco, CA
Social media strategies for non-profit organizations

August 2008
Stanford Video Matters
Micro Videologging with Seesmic

September 2003
NASA Ames Reserarch Center
Approaches for Section 508 Compliance

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TECHNICAL SKILLS:

  • Web : XHTML, CSS, Section 508 Accessibility Standards, XML, JavaScript, DHTML, AJAX, Dreamweaver 8, Eclipse, JSON
  • Application Software : PHP 4.0/5.0, Cold Fusion MX 7, Concurrent Versioning Systems (CVS), Subversion, Drupal CMS, WordPress 2.7, Bugzilla, Jive Clearspace Social Business Server
  • Database : MySQL 4.0/5.0, Oracle PL/SQL, Sybase SQL, LDAP
  • Flash : ActionScript 1.0/2.0
  • Graphics : Adobe Creative Suite
  • Audio/Video : Sony Vegas+DVD, Adobe Premiere, SoundForge, Audacity, Sorenson Video
  • Etc : MS Visio, MS Project, Basecamp

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CLUBS AND ORGANIZATIONS:

Social Media Club - http://socialmediaclub.org - Member of the advisory board as well as director at-large of San Francisco / Silicon Valley chapter

Silicon Valley Web Guild, AIGA, Graphic Artists Guild

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